Finish the files the way they will be posted

A master in a folder is not a post. The place needs a film for the site, a shorter film for a phone, stills that survive a small square, and an order for the frames that swipe.

Name the versions on the bid

If the feed needs a vertical film, it is composed that way on the day. Cropping the wide shot later makes a different, worse picture. Captions are timed like speech. A carousel has a first frame that can stand alone, because that is the one the grid shows.

Then the feed, if you want it kept

Social management is the same picture, continued. When the folder runs out, the honest move is another morning on site, not a stock sunset with the logo on it.